Language in Use: Metaphors in Non-Literary Contexts

Language in Use: Metaphors in Non-Literary Contexts is a kaleidoscope of studies born from the belief that there is always something more to say about metaphor. What unites the pieces of this kaleidoscope is that all chapters rely on conceptual metaphor theory. As such, they bring together applications of this theory (and some of its further developments) in a variety of contexts and types of discourse, against a multitude of cultural backgrounds.The book is structured into two sections. The first, Metaphors at play and work, is dedicated to the use of metaphors in everyday language. Particular attention is paid to metaphors of, and in, translation and specialised jargons, and color terms-driven metaphors. The second, Living with metaphors, builds on metaphors in private discourses, including diaries and life stories, and in public ones, pertaining to the political arena, advertising, media campaigns, the foreign language teaching environment, and the film industry.