Know Your Customer

Know Your Customer: New Approaches to Understanding Customer Value and Satisfaction

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Paperback Published on: 12/04/1996
£29.00
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Synopsis

Intended for business students and managers who want to become more customer-oriented, this book focuses on helping managers develop information skills for understanding customers' perceptions of value and satisfaction.

Publisher information

  • Publisher: John Wiley & Sons Inc
  • ISBN: 9781557865533
  • Number of pages: 358
  • Dimensions: 216 x 142 x 21 mm
  • Weight: 426g
  • Languages: English

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