It's Not Just Semantics: Driving Conversion with the Inference Engine

Implement state-of-the-art semantic search engine optimization techniques to meet your client's communication, and ROI goals. Armed with a sound understanding of the semantic technologies and practical case studies that demonstrate implementations, you are ready to introduce your clients to this major shift in search technology, keeping them within the information loop that will continue to attract their audience to their sites. This title offers detailed real-world examples of companies or organizations who have implemented these techniques and reaped the benefits. GUI screen grabs, color images and code snippets illustrate specific implementations that can be re-purposed. This work features a companion Web site that is regularly updated with relevant content, copy/paste code, live links, RSS feeds and more.