Internet Marketing: United States Edition

For graduate level Internet Marketing and E-Commerce Strategy and undergraduate level Marketing courses.

Employing a website benchmark of excellence approach to demonstrate major marketing concepts, this text offers a unique blend of author backgrounds and visionary interviews to bridge the gap between academic analysis and real world experience. The text provides an examination of the latest development in all areas of e-commerce, past strategies that that did not work and a comprehensive view of what companies are now doing in the marketing areas of sales, advertising and public relations.