Intelligent Marketing: Employing New-Age Technologies
Synopsis
Do you have specific tactics to survive this era of digital transformation?
How can a firm extract powerful insights from responding to and implementing new-age technologies?
Some companies adapt. Others miss the boat.
Knowledge of what technology to employ, how to employ it, when and why it should be employed is a must in this era.
Intelligent Marketing emphasizes organizing resources, developing capabilities and designing strategies for deploying new-age technologies to ensure a healthy financial outcome for all the key stakeholders, and a better quality of life for the society and community.
Publisher information
- Publisher: SAGE Publications India Pvt Ltd
- ISBN: 9789353887094
- Number of pages: 324
- Dimensions: 215 x 139 mm
- Weight: 420g
- Languages: English


















