Intelligent Marketing: Employing New-Age Technologies

Paperback Published on: 05/01/2021
Price: £16.00
Free UK delivery on orders over £25, otherwise £2.99
Not available
This product is currently unavailable
Make and edit your lists in your account
No stock available in any shop.
Not available
This product is currently unavailable
No stock available in any shop.

Synopsis

Do you have specific tactics to survive this era of digital transformation?

How can a firm extract powerful insights from responding to and implementing new-age technologies?

Some companies adapt. Others miss the boat.

Knowledge of what technology to employ, how to employ it, when and why it should be employed is a must in this era.

Intelligent Marketing emphasizes organizing resources, developing capabilities and designing strategies for deploying new-age technologies to ensure a healthy financial outcome for all the key stakeholders, and a better quality of life for the society and community.

Publisher information

  • Publisher: SAGE Publications India Pvt Ltd
  • ISBN: 9789353887094
  • Number of pages: 324
  • Dimensions: 215 x 139 mm
  • Weight: 420g
  • Languages: English

Customer Reviews