Innovating Strategy Processes
Steven W. Floyd (editor), Johan Roos (editor), Claus D. Jacobs (editor), Franz W. Kellermanns (editor)
Hardback Published on: 14/12/2004
Price: £61.99
Synopsis
Innovating Strategy Process presents a series of reflective essays by established and emerging scholars on the subject of innovation, considering it both as an outcome of strategy and as a process in itself.
- Contains new ideas and rich case descriptions that will trigger creative thinking about how to design a more innovative strategy process.
- Offers new conceptual frameworks for analyzing and designing strategy process.
- Addresses cutting-edge topics, such as play as the means and art as the impetus for strategy-making; the role of emotion in new venture decision-making; and science and entrepreneurship as a source of innovative strategies.
- Signals the future direction of the field.
Publisher information
- Publisher: John Wiley and Sons Ltd
- ISBN: 9781405129398
- Number of pages: 304
- Dimensions: 254 x 178 x 28 mm
- Weight: 671g
- Languages: English

















