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Grocery Revolution: The New Focus on the Consumer

Barbara E. Kahn (author), Leigh M. McAlister (author)

Paperback Published on: 08/07/1997

£23.49

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Synopsis

A wonderful supplement to any marketing course, this paperback provides a starting point for anyone trying to develop a focus on the consumer by giving a "reader friendly" overview of what academic researchers have discovered about consumer grocery shopping behavior.