Green Logic

* Provides examples of green business, including Ben and Jerry s, The Body Shop, and the Honey Bee Network* Examines how "Green Logic" works, how it differs from other logic, and how green thinking can create environmentally responsible businessesIsaak s concise book emphasizes key questions regarding sustainability and entrepreneurship in terms of motivation, government intervention, and ethics. Asking, "What does it take to motivate entrepreneurs to design and start up green business?" advances the debate on private and public environmental responsibility.