Good Enough isn't Enough...: Nine Challenges for Companies That Choose to be Great

With humour and intelligence, Alan Weiss seeks to deliver an important message: that companies that settle for mediocrity today may be failures tomorrow. In other words, "good enough" just isn't enough. The author shows how companies that relentlessly pursue excellence are the ones that stand out and keep their customers. He presents nine challenges that companies can use for guidance on their own path to excellence.