Go it Alone!: Streetwise Secrets of Self-employment

This text presents essential information (the ins and outs of a business plan, how to win customer loyalty) and common sense advice (hire, don't buy expensive trappings) for anyone who wants to get out of the "rat-race", whether they want to start a freelance typing concern or launch a global corporation. Anecdotes and excercises, in addition to a resource directory, round out this text.