Giuseppe Ripa: Lightly. Milan's New Trade Fair

Dedicated mailing and e-mail campaign to photography related media & organizations. In this sophisticated black-and-white study, photographer Giuseppe Ripa taps into an unanticipated and surreal dimension of Milan by setting up his camera in the city's new convention center, the Milan Trade Fair, designed by internationally renowned architect Massimiliano Fuksas and selected to host the 2015 World Exposition. With his unique artistic vision, Ripa shows how the different sides of this city - major industrial center, design capital, bustling metropolis - have been condensed into a place where reality and fantasy find an unexpected meeting point.