Flash Programming for the Social & Behavioral Sciences: A Simple Guide to Sophisticated Online Surveys and Experiments

Adobe Flash is one of the most popular languages for animated web content, and recently social and behavioral scientists have started taking advantage of the program for online data collection. This book is a unique, step-by-step guide to using Adobe Flash to develop experiments and other research tools. Each chapter presents a set of techniques, followed by practice examples. No previous knowledge of programming is required to learn all the necessary skills for programming your own online survey or experiment.

"This text fills a need for accessible guides related to programming language and using Flash…" - Nathan D. Martin, Arizona State University

"…reflects both current programming and current thinking in research design for the social sciences." - Jennifer L. Callahan, Ph.D., University of North Texas

"The accessible language, figures, and instructions are the key strengths of this text. The goals for each chapter (and the book as a whole) are clear and well-organized." - Melissa Birkett, Northern Arizona University