Electronic Banking: The Ultimate Guide to Online Banking

The world of banking and financial services is in the midst of dramatic change, moving away from traditional "brick and mortar" branches and focusing on new delivery channels, to improve customer service and give 24-hours-a-day access to information and transactions. What are the threats and the opportunities of electronic banking? What new pricing strategies should banks develop? How to secure electronic financial transactions? What effects will online banking have on the financial world? How to market the new electronic services? This book offers expert opinions from bankers, trend watchers and financial consultants. Readers can explore the new banking solutions through white papers and reports. This HOTT Guide reveals all the ins and outs of this new online phenomenon. The HOTT Guide series is intended for a professional business audience: Management, Marketing, Sales, System Integrating, CIOs, IT specialists and executive level. Electronic Banking is especially aimed at banking professionals, business managers, sales and marketing people.