Database Marketing

Database Marketing

Hardback Published on: 12/07/1994
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Synopsis

The aim of this work is to assist readers in setting up, organizing and effectively using databases to achieve improvements in sales performance and cost efficiency.

Publisher information

  • Publisher: Elsevier Science & Technology
  • ISBN: 9780750600361
  • Number of pages: 180
  • Dimensions: 234 x 156 mm

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