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Non-Fiction, Business, Finance & Law , Business

Creativity: Innovation 01.04

Michel Syrett (author), Jean Lammiman (author)

Paperback Published on: 29/01/2002

£10.00

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Synopsis

Fast track route to fostering and exploiting a creative dynamic in any organisation

Covers the key areas of creative team working and brainstorming, leading projects with a creative output, choosing and backing winning ideas and motivating and rewarding staff

Examples and lessons from some of the world's most creative businesses, including AOL Time-Warner, BMW, IDEO and Nortel Networks, and ideas from the smartest thinkers, including Edward de Bono, Gary Hamel, Richard Pascale and W. Chan Kim

Includes a glossary of key concepts and a comprehensive resources guide