Creativity and Artificial Intelligence: Reframing Human–Machine Collaboration

This book explores how Generative Artificial Intelligence is reshaping creativity, innovation, and human–AI collaboration across art, design, business, and education. Taking an interdisciplinary and practice-oriented approach, the book offers conceptual frameworks and practical insights to support the active shaping of creative processes in the context of digital transformation. The book brings together international contributions from artistic practice, critical and philosophical inquiry, design and innovation research, entrepreneurial ecosystems, and future-oriented education. Structured around three thematic sections, creative practices and critical perspectives; human–AI collaboration in design and innovation; and education and future skills, the volume develops a coherent narrative on how AI transforms not only creative outputs, but also processes, roles, and ways of thinking.

A distinctive feature of the book is its integration of reflective and artistic perspectives with empirical studies and real-world applications. It traces historical developments of AI in creative domains, challenges dominant narratives of generative AI, and introduces novel approaches to co-creation and human–machine partnerships. At the same time, it addresses applied contexts such as storytelling in entrepreneurial ecosystems, AI-supported design, and practical experiments in collaborative creativity. Overall, the book provides guidance for developing human-centred, responsible, and sustainable approaches to creativity in an age of co-creative intelligence.