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Corporate Strategy: Resources and the Scope of the Firm

David Collis (author), Cynthia Montgomery (author)

Hardback Published on: 29/02/1996

£90.99

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Synopsis

Suitable for a basic strategy course, this text takes a resourse-based approach to developing corporate strategy. The authors incorporate 20 cases, from entrepreneurial start-up ventures to well-known large corporations, including multinational ones.