Content Discontent: Towards a Fair Portrayal of Women in the Media

This handbook, which targets media people, including those in communications schools and decision makers in the media, aims to contribute to a more gender-sensitive media. It presents arguments and issues concerning the power of the media and its misrepresentation of women. The book also offers practical suggestions on how a fairer portrayal of women might be achieved. Included are checklists designed to help those working in areas such as news and current affairs, sports and entertainment as well as media programming and decision-making be more aware of the potential gender bias in their use of language and images.