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Consumer Research: Postcards From the Edge

Stephen Brown (editor), Darach Turley (editor)

Paperback Published on: 18/12/1997

£23.99

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Synopsis

Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include:
* chronicle, composition and fabulation in consumer research
* postmodern approaches to pluralism in consumer research
* marketing in cyberspace
* poststructuralism in marketing
* semiotics in marketing and consumer research