Consumer Behavior

Consumer Behavior

Hardback Published on: 23/03/2006
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Synopsis

In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.

Publisher information

  • Publisher: Pearson Education (US)
  • ISBN: 9780132186940
  • Number of pages: 672
  • Dimensions: 284 x 284 x 29 mm
  • Weight: 1598g

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