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Consumer Behavior

Harold W. Berkman (author), Joseph Sirgy (author), Jay D. Lindquist (author)

Hardback Published on: 01/01/1997

£60.99

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Synopsis

Based on a strong theory foundation, this text emphasizes application to real-life consumer and marketer decisions. Sixteen full-colour chapters move at an exciting, attention-capturing pace, examining the psychological influences impacting consumer decision making.