Cib Study Text: Certificate - Customer Services (6/90)

One of a series of regularly updated Study Texts providing coverage of the examinations of the Chartered Institute of Bankers (CIB), this covers the entire syllabus and includes numerous questions from past examinations with full suggested solutions. It aims to explain bank marketing practice, the competition banks face and where banks make profits. Customer services (corporate and personal), financial services provided by building societies and other competitors (and their marketing strategies), issues affecting bank profitability, basic marketing and the banker/customer relationship.