Cases in e-Commerce

Paperback Published on: 01/06/2001
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Synopsis

This work includes 37 Harvard-style cases featuring top companies competing in the New Economy. Cases are organized to facilitate discussion of the decision-making process for formulating New Economy enterprise strategy. The presentation mirrors the organization of the e-commerce textbook written by the authors.

Publisher information

  • Publisher: McGraw-Hill Education - Europe
  • ISBN: 9780071124126
  • Number of pages: 800
  • Dimensions: 261 x 210 x 27 mm
  • Weight: 1420g
  • Languages: English

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