Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management

With careful attention and hard work, average citizens can oversee sophisticated, state-of-the-art political campaigns. They will find no aid more valuable than this book. Shea and Burton cover all aspects of present-day political campaigns, from understanding the context of a particular campaign (national trends, the media market, demographic research, and so forth) to strategic thinking and specific voter contact techniques that work. The authors present a lively, up-to-date analysis, peppered with examples from national, state-level, and local campaigns.