Basic Marketing Research

Basic Marketing Research

Paperback Published on: 20/07/2011
£244.99
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Synopsis

Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.

Publisher information

  • Publisher: Pearson Education (US)
  • ISBN: 9780132544481
  • Number of pages: 672
  • Dimensions: 10 x 10 x 10 mm
  • Weight: 1470g
  • Languages: English

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