Non-Fiction, Business, Finance & Law , Business
Applied Consumer Behavior

Applied Consumer Behavior

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Paperback Published on: 15/02/1996
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Synopsis

This book addresses the issues of consumer behaviour as they relate specifically to the marketing function. Wth an unusual combination of material, this practical text helps to bring the subject to life.

Publisher information

  • Publisher: Pearson Education (US)
  • ISBN: 9780201565010
  • Number of pages: 408
  • Dimensions: 235 x 172 x 19 mm
  • Weight: 600g

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