Marketing: An Introduction Plus 2014 MyMarketingLab with Pearson eText -- Access Card Package

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-- Marketing: An Introduction is intended for use in undergraduate Principles of Marketing courses. It is also suitable for those interested in learning more about the fundamentals of marketing.

This best-selling, brief text introduces marketing through the lens of creating value for customers.

With engaging real-world examples and information, Marketing: An Introduction shows students how customer value-creating it and capturing it-drives every effective marketing strategy.

The Twelfth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies.

MyMarketingLabfor Marketing: An Introduction is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams-resulting in better performance in the course-and provides educators a dynamic set of tools for gauging individual and class progress.

This program will provide a better teaching and learning experience-for you and your students.

Improve Results with MyMarketingLab: MyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning. Guide Student's Learning: The text's active and integrative "Road to Learning Marketing" presentation helps students learn, link, and apply major concepts. Encourage Students to Apply Concepts: A practical marketing-management approach provides in-depth, real-life examples and stories that engage students with basic marketing concepts and bring the marketing journey to life.Cover New Marketing Trends and Technology: Every chapter of this edition features revised and expanded discussions on the explosive impact of exciting new marketing technologies. 0133763528 / 9780133763522 Marketing: An Introduction Plus NEW MyMarketingLab with Pearson eText -- Access Card Package

Package consists of

0133451275 / 9780133451276 Marketing: An Introduction0133455122 / 9780133455120 NEW MyMarketingLab with Pearson eText -- Access Card -- for Marketing: An Introduction Note: MyMarketingLab is not a self-paced technology and should only be purchased when required by an instructor.

• Publisher: Pearson Education (US)
• ISBN: 9780133763522
• Number of pages: 620
• Weight: 1338g
• Dimensions: 274 x 213 x 15 mm