Nudge: Improving Decisions by Richard H. Thaler & Cass R. Sunstein

Unconsciously we are ‘nudged’ in almost every decision we take. The layout of forms, arrangement of foods and even design of ballot papers can influence us. However, once we are aware of this we can make informed decisions and even use it to improve our lives. The two professors are absorbing writers and their conclusions that little nudges can improve our welfare on individual or national levels is a heartening and encouraging message.

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