Understanding Social Media

Understanding Social Media

Science, Study & Work, Social Sciences
Paperback Published on: 17/06/2013
In stock
Usually dispatched within 2-3 working days
Make and edit your lists in your account
Check click & collect stock near you
Collect today: Pay in shop

Synopsis

Instructors - Electronic inspection copies are available or contact your local sales representative for an inspection copy of the print version**.

Understanding Social Media** provides a critical and timely conceptual toolbox for navigating the evolution and practices of social media. Taking an interdisciplinary and intercultural approach, this book provides a clear and concise explanation of the key concepts but also goes beyond specific brands, sites and practices to show readers how to place social media more critically within the changing media and cultural landscape.

As an aid to understanding, key concepts in each chapter are illustrated by case studies to give real-world examples of theory in action. Cutting across the many dimensions of social media, from the political, economic and visual, this book explores the industries, ideologies and cultural practices that are increasingly becoming part of global popular culture.

  • Publisher: Sage Publications Ltd
  • ISBN: 9781446201213
  • Number of pages: 168
  • Weight: 270g
  • Dimensions: 234 x 156 x 10 mm

Customer Reviews