Multinational Enterprises in Emerging Markets

Multinational Enterprises in Emerging Markets: Comparative Insights

Business, Finance & Law , Economics, Science, Study & Work, Non-Fiction
Hardback Published on: 01/10/2002
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Synopsis

This book aims at providing international managers with a series of lessons on how to reap maximum returns while mitigating related hazards arising from economic, regulatory and socio-cultural environments in emerging markets. Unlike other books, which tend to be very general in offering these lessons, Yadong Luo explicates the issues concretely, comparatively, and thoroughly.

  • Publisher: Copenhagen Business School Press
  • ISBN: 9788763000468
  • Weight: 776g
  • Dimensions: 405 x 160 x 28 mm

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