From Chinese Brand Culture to Global Brands

From Chinese Brand Culture to Global Brands: Insights from aesthetics, fashion and history

Business, Finance & Law , Business, Science, Study & Work, Non-Fiction
Hardback Published on: 04/10/2013
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Synopsis

From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.

  • Publisher: Palgrave Macmillan
  • ISBN: 9781137276346
  • Number of pages: 219
  • Dimensions: 216 x 140 mm

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