e.biz: The Anatomy of Electronic Business

E-Biz is a clear and straightforward guide to the fundamentals of e-business and e-commerce. It is unique in providing the knowledge required for computing and IT students to make the transition from studying the technology, to actually applying it in real life business scenarios. Using a selection of case studies, the author demonstrates how sound business strategies must underlie the application of technology if a successful outcome is to be achieved. E-Biz cuts through the hype and jargon often associated with this subject, to stand out as a genuinely useful book for students.

• Publisher: Elsevier Science & Technology
• ISBN: 9780750658959
• Number of pages: 224
• Weight: 381g
• Dimensions: 244 x 171 x 11 mm