Doppelganger: A Trip into the Mirror World

History , Politics, Non-Fiction
Hardback Published on: 12/09/2023
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Bookseller Reviews

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Great narrative non-fiction
As ever with Naoimi Klein, this is excellently written and spins an amazingly intricate and well thought out yarn from seemingly nowhere - I love this. ... READ MORE
Michael Morgan
Twin Realities
Doppelganger explores our current epoch of disorder and hate through the lens of twinning. The duplicity of events, the fanciful yellow-brick roads that ar... READ MORE
One of the most important books of the year
A monumental work of our times, Klein once again delivers an erudite and unflinching critique of modern politics. This time, Klein focuses on the largely o... READ MORE
Anthony Marshall
Sheer brilliance.
What a *fascinating* journey this was! Staggeringly original and wonderfully constructed. I’ve now passed this book around to everyone in my household and ... READ MORE
Poppy Rivers-Vincent


What if you woke up one morning and found you’d acquired a double? Someone almost like you, and yet not you at all?

When Naomi Klein discovered that a woman who shared her first name, but had radically different, harmful views, was getting chronically mistaken for her, it seemed too ridiculous to take seriously. Then suddenly it wasn’t. She started to find herself grappling with a distorted sense of reality, becoming obsessed with reading the threats on social media, the endlessly scrolling insults from the followers of her doppelganger. Why had her shadowy other gone down such an extreme path? Why was identity – all we have to meet the world – so unstable?

To find out, Klein decided to follow her double into a bizarre, uncanny mirror world: one of conspiracy theories, anti-vaxxers and demagogue hucksters, where soft-focus wellness influencers make common cause with fire-breathing far right propagandists (all in the name of protecting ‘the children’). In doing so, she lifts the lid on our own culture during this surreal moment in history, as we turn ourselves into polished virtual brands, publicly shame our enemies, watch as deep fakes proliferate and whole nations flip from democracy to something far more sinister.

This is a book for our age and for all of us; a deadly serious dark comedy which invites us to view our reflections in the looking glass. It’s for anyone who has lost hours down an internet rabbit hole, who wonders why our politics has become so fatally warped, and who wants a way out of our collective vertigo and back to fighting for what really matters.

  • Publisher: Penguin Books Ltd
  • ISBN: 9780241621301
  • Number of pages: 416
  • Weight: 648g
  • Dimensions: 240 x 162 x 37 mm

Customer Reviews

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A fascinating and thought provoking journey into the Mirror World
“Other Naomi—that is how I refer to her now. This person with whom I have been chronically confused for over a decade. My big-haired doppelganger. A person... READ MORE
Vivienne O'Regan
Multifaceted and fascinating.
Multifaceted and fascinating: after reading this, I wondered how many of us are being doppelgangered. This extraordinary exploration of our world, draws o... READ MORE
Jayne Southern
Do you have a double
Doppelgänger by Naomi Klein Do we all have doubles of ourselves? The internal thinking persona and the external one we project to others. Our real selve... READ MORE
Jonathan  Kaye
An absolutely incredible book, a must read for all
This is an absolute beast of a book and Klein has mastered her craft perfectly with this release, I am not at all surprised to find it on the Women's Prize... READ MORE
Sydney K