Cradle to Cradle

Cradle to Cradle

Language & Reference, Popular Science, Non-Fiction
Paperback Published on: 29/01/2009
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Recycling is good, isn’t it?

In this visionary book, chemist Michael Braungart and architect William McDonough challenge this status quo and put forward a manifesto for an intriguing and radically different philosophy of environmentalism.

"Reduce, reuse, recycle”. This is the standard “cradle to grave” manufacturing model dating back to the Industrial Revolution that we still follow today. In this thought-provoking read, the authors propose that instead of minimising waste, we should be striving to create value. This is the essence of Cradle to Cradle: waste need not to exist at all. By providing a framework of redesign of everything from carpets to corporate campuses, McDonough and Braungart make a revolutionary yet viable case for change and for remaking the way we make things.

  • Publisher: Vintage Publishing
  • ISBN: 9780099535478
  • Number of pages: 208
  • Weight: 149g
  • Dimensions: 198 x 129 x 13 mm

Customer Reviews

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Cradle to Cradle
A must read!!
As a design student I am always looking out for eco solutions to problems so naturally I have read a quite a few eco books. Unlike other books in this genr... READ MORE
Cradle to Cradle
Awesome Read; Recommended!
Finished the book a couple weeks ago and as a Sustainable Product Design student at the University of Brighton I fully recommend this book. A great introdu... READ MORE
Frederick King