Corporate Communication

Corporate Communication: Theory and Practice

Paperback Published on: 28/07/1994
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Synopsis

Communication has become more complex as businesses compete globally. This book explores corporate communication as both a professional practice and as an academic discipline. The essays and case studies provide numerous perspectives on topics such as diversity, sexual harassment, global corporate communications, and communicating corporate culture. These essays are meant to stimulate thought and encourage additional research.

  • Publisher: State University of New York Press
  • ISBN: 9780791420560
  • Number of pages: 430
  • Weight: 562g
  • Dimensions: 229 x 152 x 25 mm

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