JOIN / SIGN IN

Welcome to Hatchards Rewards

Earn a Rewards Stamp for every £10 you spend in our shops or online*

Every 10 Rewards Stamps you earn adds £10 to your Rewards Balance

Spend your Rewards Balance in our shops or online, with no minimum redemption*

*Exclusions apply, see full T&Cs for details.

Learn More

Non-Fiction, Biography & True Stories, Business & Industry Biographies, Business, Finance & Law , Science, Study & Work

American Icon: Alan Mulally and the Fight to Save Ford Motor Company

Bryce G. Hoffman (author)

Paperback Published on: 05/02/2013

£16.99

No reviews yet, be the first

Free UK delivery on orders over £25, otherwise £3.99

We can order this from the publisher
Expected to be in stock in 3-5 days

Make and edit your lists in your account

No stock available in any shop.

We can order this from the publisher
Expected to be in stock in 3-5 days

No stock available in any shop.

Synopsis

American Icon is a gripping, fly-on-the-wall narrative of the Ford Motor Company's seemingly imminent collapse and astounding turnaround. It is also an in-depth case study of how Mulally, a Detroit outsider, transformed Ford's management, its cars, its public image, and an entrenched corporate culture filled with backbiting, politics, and personal vendettas.