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4 Products
4 Products Page
of 1
The Service-Dominant Logic of Marketing
The Service-Dominant Logic of Marketing
Robert F. Lusch
Hardback
 
£235
Usually dispatched within 3 weeks
Toward a Better Understanding of the Role of Value in Markets and Marketing
Toward a Better Understanding of the Role of Value in Markets and Marketing
Stephen L. Vargo
Hardback
 
£98.99
This product is currently unavailable
The Service-Dominant Logic of Marketing
The Service-Dominant Logic of Marketing
Robert F. Lusch
Paperback
 
£58.99
Usually dispatched within 3 weeks
The SAGE Handbook of Service-Dominant Logic
The SAGE Handbook of Service-Dominant Logic
Stephen L. Vargo
Hardback
 
£171
Usually dispatched within 2 weeks